NATURALLY
NEW ZEALAND
FARMED
DEER ARE MAJESTIC, SOCIAL ANIMALS AND THAT’S PART OF THE MAGIC FOR NEW ZEALAND FARMERS.
They honour those innate characteristics in the way they interact with deer, connecting closely with their animals. It’s an important part of natural farming.
OUR DEER GRAZE IN THE HILL COUNTRY AND LOWLAND PASTURES ON GRASS, CLOVER AND HERBS.
In winter they mix it up with turnips, kale and conserved pasture. Animal welfare is key, with low stress environments and high levels of care.
IN HARMONY WITH THE ENVIRONMENT.
Our farmers protect and regenerate their land, following strict environmental practices to minimise impacts.
REGULATED CARE AND ATTENTION
As well as on-farm environmental management, our industry follows strict Codes of Welfare and regulations. Our farmers are compliant with deer industry quality assurance requirements and standards, and our processors follow industry agreed standards.
STRICT STANDARDS FOR VELVET
The velveting process is undertaken by certified specialists in a highly regulated environment, with minimum distress for the deer. And as a highly prized therapeutic product, New Zealand velvet is subject to a government certification process ensuring all food safety standards are met. Additionally, our velvet is tracked and traced all the way, from our farms through to the markets.
LEARN MORE AT
https://www.deernz.org/
